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About Us


Why HKU MSBA?

The HKU Brand

Study at the oldest and most prestigious university in Hong Kong globally recognised around the world, and join a family of influential alumni who holding prominent positions in different sectors across the region

Learn and Apply

A wide range of courses in statistics, decision models, business intelligence and analytics, and applications in forecasting, simulation, social media, supply chains, marketing and finance

Connect with Real World Business

Tie up with Cyberport Hong Kong where students can engage in actual business pojects with companies through our unique capstone course to gain real world experience in business analytics

Strong Industry Demand

There is a major shortage of talents with both business and analytics expertise in the market. Graduates in this field are highly sought after by companies from a wide range of industries


The Rise of Business Analytics

With the rapid advances in information technologies, the volume of data generated has tremendously increased in recent years. These data are generated from various sources such as business transactions, healthcare, mobile applications, sensor networks, video-capturing systems, and social media, and are arriving at a scale of terabytes or even petabytes. There are ample opportunities for business to gain managerial and strategic insights by gathering, cleaning, analyzing, and using these data.


This phenomenon is often known as “Big Data” and has already drawn a lot of attention and actions in both the academia and the industry. There is a large demand for business professionals who are knowledgeable in applying the right quantitative analysis and computing techniques to gather and make sense of voluminous data and apply them to strategic decision making in business and management.

Graduates of the programme will possess core analytics and quantitative skills needed in the modern business world. 

The HKU MSBA programme aims to prepare students for a career in business analytics, which requires skills and knowledge in a range of fields, including business, database, statistics, informatics, operations, as well as in advanced topics such as business data mining, big data in business, etc. The programme offers students an optimal mix of fundamental and cutting-edge knowledge in business analytics. Graduates of the programme will possess core analytics and quantitative skills needed in the modern business world, and will fill the growing demand of business analytics specialists in Hong Kong, the region, and the world.


Target Students

Our programme targets at individuals who are interested in theories and methods of analyzing large volumes of data to gain competitive advantages and strategic insights in today's business world. 

For intake 2017-18, we target to recruit a class of 40-60 students from different academic or professional backgrounds.


Career Prospects

An article in Harvard Business Review calls big data analysts "the sexiest job in the 21st century". However, there is a gap between the supply of business analytics specialists and the demand in the job market. According to a recent McKinsey survey, there will be a shortage of 140,000 to 190,000 professionals with deep business analytics skills and 1.5 million managers who can apply big data analytics to make effective decisions. Hays has also recently ranked “big data in workplace” among the top three in the top 10 talent trends in Hong Kong. Upon completion of our programme, graduates will be equipped with the right skills and capabilities to excel in such a job market.

According to a recent McKinsey survey, there will be a shortage of 140,000 to 190,000 professionals with deep business analytics skills and 1.5 million managers who can apply big data analytics to make effective decisions.

The programme has a tie up with Cyberport Hong Kong, an innovation and technology hub and creative digital community that consists of over 800 startups and organizations. As part of the capstone core course, students will have the opportunites to work in real-world business projects with Cyberport-based organizations and other companies.


HKU MSBA graduates are eligible to work in Hong Kong under the Immigration Arrangements for Non-local Graduates (IANG) visa scheme. Here are the potential positions our graduates can work in after completing the programme.


  • For those without any prior work experience: business analytics specialists, business consultants, social media analysts, market researchers,  decision analysts, etc.


  • For those with several years of work experience: business analytics managers or directors, market intelligence managers, senior consultants, data scientists, Chief Digital Officers (CDO), etc.




 "Data Scientist: The Sexiest Job of the 21st Century," Harvard Business Review, October 2012.


 "IT Under Pressure: McKinsey Global Survey Results," McKinsey Quarterly, March 2014.


 “Hong Kong’s Top 10 Talent Trends for 2015,” https://www.hays.com.hk/press-releases/HAYS_240370.


Apply for Intake 2018

We will start accepting applications for intake 2018 in Sep 2017. Join our mailing list and we will email you as soon as the application system is open.