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Privacy Policy

Please read the following Privacy Policy to understand how we use the personal data we may collect from you. By providing your personal data to us, you are consenting to this Privacy Policy and to the collection, use, access, transfer, storage and processing of your personal information as described in this policy.

Collection of information

We may collect the following information in our website and other channels including but not limited to:

  1. Your personal information such as your name, nationality, country and address;
  2. Your contact information such as your email address and telephone number;
  3. Your business information such as company names, job titles and associated contact information; and,
  4. (For applicants) Your personal data such as your gender, date of birth, passport or Hong Kong ID number, mailing address, education background, academic performance, and professional background.

Use of information

We may use your personal information for one or more of the following purposes.

  1. To process your registration in our events;
  2. (For applicants) To process your application to HKU Master of Science in Business Analytics;
  3. (For referees) To process your reference for an HKU Master of Science in Business Analytics applicant;
  4. To respond to, handle and process any enquiries submitted by you; and,
  5. For communication purposes, such as sending you updates on the latest HKU and HKU Master of Science in Business Analytics programme news and inviting you to HKU events.

To fulfill the above purposes, you may be contacted via email, telephone, SMS or other means that are allowed by local authorities.

Disclosure of information 

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website and database, or conducting our business as those parties agree to keep this information confidential.

Some of these trusted third parties, including Facebook, may use cookies, web beacons, and other storage technologies to collect or receive information from the website and elsewhere on the internet and use that information to provide measurement services and target ads. You can opt-out of the collection and use of information for ad targeting by referring to the instructions here:

We may also release your information when we believe doing so is appropriate to comply with the law, enforce our site policies, or protect our or others’ rights, property or safety. Non-personally identifiable information may be provided to other parties for designing communication campaigns.

Your right to assess and modify your information 

You may request to update your personal data held by us by sending an email to

Notice on direct marketing

Occasionally, we may use your personal data, including your name, contact details and all other information collected during or subsequent to initial registration, to communicate with you by email, telephone and SMS regarding information on HKU and HKU Master of Science in Business Analytics.

Categories of the information include:

  1. HKU or HKU Science in Business Analytics events;
  2. HKU or HKU Master of Science in Business Analytics programme updates; and,
  3. HKU Master of Science in Business Analytics programme and admissions related articles.

You may indicate your consent to the above by the following ways:

  1. When providing us with your personal data through our website or a form, ticking the box(es) indicating your consent; or
  2. When providing us with your personal data through the telephone, telling our staff that you consent.

You may opt-out from receiving marketing communications at any time, free of charge, by:

  1. Following the “opt-out” instructions contained in the communications; or
  2. Writing to us at

Storage of information 

All personal data that has been collected from you will only be stored for the duration that is relevant to the purpose for which it was processed and for as long as required by applicable law.

Changes to our privacy policy

Future updates of our privacy policy will be posted on this page.

Last updated: January 19, 2018